One Pro Showroom introduces a newly designed HQ for a multi-branch car showroom in Jakarta, embodying a bold, confident, and distinctly masculine character that reflects the brand’s identity. This future-ready headquarters spans three floors, each tailored to a specific function: the first floor for showcasing cars, the second floor for guests and owners, and the third floor for staff.

On the first floor, each vehicle is framed within rigid concrete volumes that explore texture and form, elevating the display experience. The second floor houses the main HQ with a cozy, boutique-style lounge, blending industrial and modern materials, shapes, and furnishings to create a luxurious yet approachable environment for guests. The façade adapts the existing building structure, with design elements responding to the unique function of each level. Sunlight is maximized on the second floor to enhance openness, while the third floor incorporates a refined filtering system to maintain comfort and control.

Throughout the interior, cool metal accents complement concrete and leather finishes, adding warmth and sophistication, and reinforcing a space that is as functional as it is visually striking.